Get match fit for the Christmas-World Cup double header – it’s going to be an XLMAS

As the Festive period and FIFA World cup 2022 coincide, we kicked off our latest campaign to help the hospitality sector prepare for its busiest period in over a decade. Through our #XLMAS campaign, we are offering access to a FREE Guide and Risk Assessment template. This provides specialist guidance, insight, and support to help bars, pubs and restaurants make the most of what is set to be a Christmas period like no other – from XMAS to XLMAS!

Mark Flanagan, our CEO, and Founder commented: “During the last World Cup, spending in hospitality increased by 41% compared to the previous year and this shot up to 73% on the day of the England-Croatia semi-final. Couple that with the Lionesses’ recent victory, in the European Championships, there is huge excitement for the World Cup this winter.”

“This is a really exciting opportunity for the hospitality sector because the World Cup is uniquely taking place during what we all hope will be the first full trading festive period since 2019. This creates a once-in-a-lifetime opportunity for hospitality to have a truly amazing end of the year. However, this unprecedented opportunity will need to be delivered safely with venues experiencing a huge increase in visitors, against the challenges of varying staffing levels, adapted menus, venue layout changes, and more outdoor presence to mention just a few. There are more than enough issues and challenges to create the risk of an own goal. That is why we have launched XLMAS, our campaign to support this incredible sector through a super-sized festive period.”

Our XLMAS Guide and Risk Assessment template are available to download for FREE. The XLMAS Guide covers advice and top tips to prepare for increased footfall and how to manage office parties, family get-togethers, and festive nights out alongside football crowds, to ensure all customers have an amazing and safe experience. Included are key insights around transient staff, venue layout changes, revised menus, and food preparation.

The XLMAS Risk Assessment template covers three core themes – your customers, your team, and your menu. It includes considerations for changing menus, reconfiguring venue layouts to increase capacity, accommodating outdoor catering, staff training, and mental wellbeing, and measures to keep spaces Covid-safe. 

Mark continued: “A recent survey from Access Hospitality found that 76% of football fans are looking for venues to watch the World Cup this winter, and 30% of respondents said they would be happy to sit in a heated beer garden. This shows the scale of opportunity for hospitality but interestingly, if they have outdoor space they can adapt with patio heaters and can provide alfresco dining options, such as BBQs or pizza ovens, there’s scope to really diversify, enhancing customer experience and bringing in vital revenue.” 

“Shield Safety wants to help venues to thrive this Christmas after the challenges of the past few years and to offer support to make sure that this festive period is special for both venues and their customers. The hospitality sector needs to avoid conceding a penalty when demand increases so dramatically. This can be avoided, with forward planning and ensuring all safety risks have been assessed and dealt with well ahead of XLMAS beginning.” 

Download your FREE XLMAS Guide and Risk Assessment template by visiting our XLMAS download page.

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Shield Safety Group


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