De-risk
regulatory
requirements.
ACCESS
ONGOING EXPERT
SUPPORT.
SIMPLIFY
FOOD SAFETY
MANAGEMENT.
BECOME
SAFE TO TRADE
APPROVED.
STAND OUT
FROM THE
COMPETITION.
BUILD AN
EVEN STRONGER
BRAND.
GROW
CONSUMER
CONFIDENCE.
ENHANCE
YOUR GUEST
EXPERIENCE.
EMPOWER
AND SUPPORT
YOUR TEAM.
GAIN A
STRATEGIC
ADVANTAGE.
Your All-in-One Safety Solution for Hospitality & Hotels
Turn safety into a competitive advantage with Shield Assure—the only solution that combines independent certification, award-winning technology, and expert support to protect your brand, reassure guests, and elevate every experience.
In hospitality, every moment matters. Your guests expect more than service – they expect confidence, care and experiences they’ll remember. But behind the scenes, you’re balancing safety, risk, and reputation in an industry where one mistake can cost everything.
Regulations evolve faster than ever. Operational complexity grows with every new location, menu and team member. Guest trust isn’t optional – it’s your currency for growth.
78% of guests check hygiene ratings before booking
What is Shield Assure Hospitality?
It’s a fully integrated safety and risk management solution for hotels and restaurants – combining independent Safe to Trade certification, RiskProof software, expert support and strategic insight. Designed to make safety effortless, visible and a driver of loyalty and revenue. Shield Assure Hospitality isn’t just safety – it’s confidence. Confidence for your guests. Confidence for your teams. Confidence for your brand. Because in hospitality, trust drives growth.
Why Shield Assure?
Turn Guest Trust Into Bookings: The Shield Assure Advantage
Imagine a hospitality business where safety isn’t just a requirement—it’s your most powerful selling point. Shield Assure puts you ahead, protecting your brand and turning trust into bookings, loyalty, and growth.
Safe To Trade
With Shield Assure, you’re always prepared. Independent Safe to Trade audits and real-time dashboards keep you protected from costly surprises, while our award-winning RiskProof software brings every check, record, and policy into one easy-to-use digital hub. No more paperwork, no more missed steps—just seamless routines and automated reminders for every team.
Expert Support When You Need It
Help is always within reach. Whether it’s a quick question or a complex challenge, our Environmental Health Practitioners are on hand to guide you, with every action logged for peace of mind.
Show Guests They Can Trust You
Your commitment is visible. Safe to Trade certification isn’t just a badge—it’s a beacon for guests and regulators, showing your venue is the trusted choice. Proactive standards and a dedicated marketing pack set you apart, attracting more bookings and building loyalty with every vis
Empower Your Team, Elevate Your Brand
Give your people real-time insights and practical training, so they can focus on what matters: delivering unforgettable guest experiences. With Shield Assure, safety becomes second nature—freeing your team to shine and your brand to grow.
Trusted by Leading Brands
What’s Included
Everything you need. Nothing you don’t.
Safe to Trade Audit
Independent, unannounced certification—your visible mark of trust for guests and regulators. Always audit-ready, with clear action plans and ongoing support. Demonstrate leadership in safety, transparency, and guest care—stand out in reviews and ratings.
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RiskProof Software
Real-time risk visibility and control for every site, kitchen, and department. All checks, records, and policies in one digital hub—inspection-ready at any moment. Automated reminders and dashboards keep teams ahead of deadlines and compliance.
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Food Safety Management System
HACCP-based, chef-friendly routines—easy for kitchen teams to follow. Turns complex legislation into simple, actionable daily tasks. Instantly access safe methods, policies, and supporting forms—no more paperwork panic
Health and Safety Management System
Covers fire, COSHH, gas, legionella, first aid, and more—tailored for hospitality environments. Practical, step-by-step guidance for every team member, from front desk to housekeeping. Centralized documentation for inspections and regulatory visits—protect your brand and reputation.
Responsible Persons Safety Guide
Practical reference for hotel and restaurant leaders—keeps your team aligned and informed. Supports knowledge retention and empowers confident leadership at every level.
RiskProof Modules
Monitoring, helpline, registry, and risk assessment—all in one place. Log and manage incidents, certifications, and operational checks—track performance across all locations.
Marketing and Visibility Support
Ready-to-use materials and the Safe to Trade logo—make your standards visible before guests even walk in. Turn safety into a competitive advantage with digital assets, signage, and joint campaigns—boost bookings and guest confidence.
Safety Advice Line and EHPs
Direct access to Environmental Health Practitioners for expert advice—available when you need it most. Immediate support for incidents, allegations, and due diligence defense. Every case logged, tracked, and reported for a clear audit trail—peace of mind for management.
Strategic and Operational Support
Regular reviews, actionable insights, and continual improvement—raise standards across all sites. Dedicated account management and safety manager support. Monthly or quarterly calls to keep your safety strategy on track—drive operational excellence and guest satisfaction.
Measurable Value for Every Role in Hotels & Hospitality
Directors / Decision Makers
For directors and decision makers, it’s about having complete oversight at your fingertips. Live dashboards and board-level reporting mean you can see the bigger picture—protecting your brand, reducing risk, and making informed decisions that drive growth, all with the assurance that every property is guest-ready.
Head Chefs
Step into the kitchen, and head chefs discover a new way of working. With streamlined digital processes and expert support, routine checks become effortless. Less time is spent on paperwork, freeing teams to focus on what truly matters: delivering safe, exceptional food and creating memorable experiences for every guest.
Safety Professionals
Safety professionals find their role transformed. Centralised systems and real-time reporting make it simple to maintain high standards across every location. Digital audit trails provide transparency and consistency, helping to build a culture where safety is second nature and nothing slips through the cracks.
General Managers
For general managers, Shield Assure is a practical ally. Daily tools—like HACCP, allergen management, and checklists—are always at hand, making it easy to keep the venue guest-ready and the team confident, every single service.
Your Journey to Safe to Trade Approval
Pasta Evangelists: Proud to be Safe to Trade
From take-aways and recipe kits to dine-in dishes. Pasta Evangelists is now Safe to Trade Approved—meeting the highest standards in food safety, hygiene and allergy awareness. With 47 kitchens and four dine-in restaurants across the UK, Pasta Evangelists are giving customers confidence and peace of mind across every experience.
Just look for the logo and eat with confidence.
Shield Assure Hospitality: Effortless Implementation Journey
Personalised Kick-Off & Expert Activation
Start with a dedicated onboarding manager who understands hospitality. Your journey is mapped to your brand and venues, and your Safety Helpline is activated—giving you instant access to Environmental Health Practitioners (EHPs) for any question or incident.
Seamless Setup, Configuration & Training
RiskProof software is configured for your hotel or restaurant group, supported by remote or onsite training so every team member—from kitchen to front desk—feels confident and ready.
Your Safety Essentials Delivered
Receive your Safe to Trade standards, assessment frameworks, and Responsible Persons Safety Guide—tailored to hospitality operations and built for practical implementation.
Onsite Review, Tailoring & Account Management
An EHP visits your venue(s) to review management systems and risk assessments. You also meet your dedicated Safety Account Manager, who becomes your ongoing partner for guidance and insights.
Independent Safe to Trade Audit & Approval
An unannounced, impartial audit certifies your business. Once approved, you receive a media pack and digital assets to promote your Safe to Trade status—boosting guest trust and bookings.
Continuous Support, Review & Sustainable Growth
Regular check-ins, actionable insights, and continual improvement keep your safety strategy sharp. With Shield Assure Hospitality, safety becomes a differentiator that drives loyalty, reputation, and operational excellence.
Ready to protect your reputation and deliver outstanding guest experiences?
Request a demo or speak to our experts today and discover how Shield Assure Hospitality can help your business lead in safety, compliance and trust. 020 3740 3744 hello@shieldsafety.co.uk