Consumer Confidence. Customer Choice.
Consumers are increasingly looking for reassurance before deciding where to eat, drink and stay. But what does that mean for hospitality businesses, and how can operators demonstrate their commitment to food safety in a way customers recognise and trust?
In this focused 45-minute webinar, we’ll explore the growing relationship between customer confidence, trust and customer choice. Drawing on recent consumer research and industry expertise, we’ll discuss what consumers expect from hospitality businesses today, why visible reassurance matters, and how businesses can make their food safety commitment more visible.
You’ll learn:
- What current consumer research tells us about confidence, trust and customer decision-making.
- Why visible reassurance is becoming increasingly important to customers.
- How hospitality businesses can demonstrate their commitment to food safety more effectively.
- The role Safe to Trade can play in helping businesses provide visible reassurance to consumers.
Speakers:
The session is hosted by Kelvin Wood, Quality Manager, Shield Safety, with insights from:
- Prof. Carol A. Wallace, Emeritus Professor of Food Safety Management, University of Lancashire; CEO and Principal Consultant, Wallace MacMillan Associates Ltd; and member of Shield Safety’s Impartiality Committee.
- Michael Jackson, Independent Governance Board Member, Safe to Trade; former Deputy Director and Head of Regulatory Compliance at the Food Standards Agency (FSA).
Join us to discover how visible reassurance can help strengthen trust, support reputation and influence customer choice.
Sign up now.
