Course Overview

The Essential Guide to Social Media has been developed, in association with Carlsberg, to help the On-Trade make more of the opportunities offered by social media. Networks such as Facebook and Twitter have become essential customer communication channels. This course will help learners to understand what social media is, how it can help their business and how to effectively use the various channels.

• What is social media?
• How social media can help your business.
• How customers want to engage with your business on social media.
• Social media networks and the on-trade.
• Social media usage.
• Your 12 Step social media success plan

*eLearning is purchased on an individual cost per licence basis and one licence is needed per candidate that you require to be trained. Licences are pre purchased in bundles and the number of licences that are purchased in a bundle determines the cost paid per licence. There are three tiers to select from. There is no requirement to commit to a set number of licenses per training option, only a requirement to commit to a total number purchased per level. Tier 1 up to 99 licenses is £30 per licence, Tier 2 from 100 to 250 is £24 per licence and Tier 3 over 250 licences is £18 per are booked in a bundle.

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