Safe to Trade Scheme

Build consumer confidence and speed up the recovery of your business, from as little as £9.50 pw

Creating safer places

Our much-loved hospitality industry has been severely affected by the pandemic. That’s why we created the Safe to Trade Scheme (STTS).

The Scheme creates safer places, bringing back some normality to the hospitality sector and enables relaxing, worry-free environments for everyone. It’s been developed to give consumers and employees confidence that the business is going above and beyond government guidance.

Safe to Trade Scheme purpose

Developed by a team of Safety Practitioners and leading industry experts, and administered by Shield Safety Group.

The Safe to Trade charter is designed to:

  • Instil employee and consumer confidence that the business has gone above and beyond the Government guidance, with a feedback & performance rating system for transparency and continual improvement
  • Enable businesses to reopen safely, with ongoing checks and monitoring through compliance controls via our award-winning software and app
  • Independently verify and validate, providing context and evidence that a business is taking safety performance seriously
  • Allow businesses to demonstrate their commitment to trading safely, through robust compliance controls

How it works

Swipe for more information

Customer and workforce feedback

Ongoing monitoring

Unlimited access to COVID-19 advice line

What you get

Business receives welcome email

containing self-assessment, FAQ, access to e-Learning

Assessor reviews your self assessment

Business receives audit report

Pass or Improvements required

Business receives media pack

containing window sticker, certificate, web pack

What you do

Business completes the self assessment

containing COVID-19 risk assessment, self assessment checklist, health declaration & re-opening checks

Business attends remote audit

with SSG auditor

Business closes any non-conformances

verified by auditor

Safe to trade register status

Awaiting Assessment


Improvements required

What is included?

Join the Safe to Trade Scheme and, you will immediately access to a
range of services and guidance from our expert team of safety practitioners:

  • Access award-winning compliance software through our App
    Remote management of due diligence checklists and ongoing compliance controls
  • COVID-19 eLearning and training for managers
    Protect your business from the risks associated with COVID-19 with in-depth training for managers within your business
  • Access the COVID-19 Advice Line
    Expert advice from our seasoned Environmental Health Practitioners
  • Remote Audit against the Safe to Trade charter
    Perform safety due diligence and provide evidence to customers and colleagues that their safety is now a commitment
  • Media Pack
    Official Registered Status c/o Display Certificate, Window Sticker and Registered Certification Marque to display your Safe to Trade status and reassure consumers & colleagues
  • Listed on the Safe to Trade Register, available to Local Authorities
    Proof of a commitment to managing COVID-19 within your business and your continued commitment to safety performance

Your performance rating and feedback

The Safe to Trade Scheme is bridging the gap between Government guidance and tangible action for recovery. Critically, it encourages businesses to capture employee and customer feedback, in the form of best practice and alleged breaches, to improve the continual cycle of improvement.

This process will allow continual feedback to help businesses improve and increase standards, whilst building and extending consumer confidence and trust.

Reassuring regulators

The Safe to Trade Scheme is a one stop shop to help businesses interpret and implement COVID-19 legal and best practice requirements. It provides a clear standard for sites to work to, online and telephone support, routine monitoring and independent verification so that businesses can confidently demonstrate their COVID-19 compliance to customers, employees and regulators.

Regulated by the Department of Business, Energy and Industrial Strategy (BEIS), the Safe To Trade Scheme provides nationwide Assured Advice through Shield Safety Group’s Primary Authority Coordinated Partnership with Milton Keynes Council. Members of the scheme can be confident their business is complying with the law and will receive protection from COVID-19 related enforcement action. This is very important when regulators have different views on what a business should be doing to achieve compliance.

Provided that the business follows the Assured Advice they’ve been given, they should not face enforcement action from an enforcing authority that has a different view on whether compliance is being achieved. An enforcing authority has to establish that your business hasn’t followed its Primary Authority Advice before it can take enforcement action against you. In most circumstances, the Primary Authority must be notified before enforcement action can be taken and they can block the action if it conflicts with Assured Advice.

Trusted to protect thousands of the UK’s leading brands

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